Adding process to business development is essential for driving growth in any organisation. It helps streamline efforts, improve efficiency, and ensure consistency across the board.
It can also release fee earners to focus on fee earning, people and project management rather than be overwhelmed by the volume of business development administrative tasks.
Updating records, full utilisation of your CRM, project tracking, monitoring and forecasting, events planning and organisation of social media content are all excellent initiatives but unless there is a process to follow, fee earners will soon be swamped with bits of admin and a volume of non fee earning tasks that will distract them from their core work objectives.
The benefits of a robust process are of efficiency and productivity; consistency and predictability as well as creating strong data driven decision making.
However; not all things can be pinned down to a process. We have to allow ourselves the space to be human, to be imaginative, organic, intuitive and intelligent. Allowing this margin of flex in your business development plans and process will allow your team to explore ideas and to develop winning strategies. It will allow creativity and the rewards will be winning bids, innovation on project delivery and the creating of a team who have the data to support their ideas.
Traditional construction delivery and financial models are being challenged all the time. New delivery and financial modelling is inevitable with the increased focus on Net Zero and energy reduction. Financial markets are changing the expectations of investors and we all need to show innovation in finding new solutions. This includes our own internal processes.
Embracing business development as a fundamental part of your business growth rather than a side support, could help generate the ideas you need to solve your clients changing challenges. It does need a process, but it also needs the freedom to encourage innovation, intelligence and creativity.
Get in touch if the business development part of your organisation hasn't been fully embraced and let me help guide you through the next stage of your evolution.
